Попаднах на един файл, който събира на едно място 50 идейни social media кампании. Автор е компания за ПР и social media - SimplyZesty.
Оказа се доста интерсно - поне за мен. Ето някои примери:
Burger King:
- Кампанията : In January 2009 Burger King created a Facebook application that rewarded people for deleting friends on Facebook. All you had to do was delete 10 friends to receive a free coupon for a Whopper Burger. Every time you deleted a friend it also sent a notification to their wall, informing they’d been sacrificed for a free Whopper. Sadly the application is no longer available on Facebook, as the developers were asked to change this key feature so Burger King decided to pull it altogether.
- Резултатите : A total of 233,906 Facebook friends were deleted, resulting in more than 23,000 Whopper coupons issued .
It turned social networking completely on its head, encouraging people to do the very opposite of what we typically use social media for. It also tested the strength of these online friendships and just how high people valued them the price of a burger, apparently.
Burberry:
Others include the high fashion trench coat manufacturer, Burberry, called for photos of people wearing their trench coats in fashion capitals around the world and explain the story about their coat. It generated 7.5 million page views in 1 year.
Bing:
Bing sponsored an ad in Farmville where players received Farmville dollars for joining Bing's Facebook page. 31 million viewers.
и оше много други... :)
