Статията на Rawn Shah в Forbes разяснява разликата между това: компанията да е socially networked и работата на служителите от early adopter group.
Няма да описвам разликите, ще споделя таблицата от самата статия... - Резултатът - служителите в socially networked компанията изпъляват задълженията си много по-лесно и бързо. Но, разбира се, не трябва да забравяме, че все от някъде трябва да се започне, а това е... early adopter екипа в компанията. Неговата роля е от особено значение.
Table 1: Some differences between Early Adopter groups and a Socially Networked Enterprise
| Early adopter group | A Socially Networked Enterprise | |
| - Venues for social interaction | Few, or concentrated within a few areas | Possibly many distributed venues for different reasons |
| - Activity | A lot of activity and content within a few places | the average person interacts more frequently overall, but it is distributed across more places |
| - Excitement level | High excitement, but localized within some venues | Varies and can seem low, or loosely distributed |
| - Why | It’s the new thing! | It’s what I do to get my work done |
| - Innovation level | Using this environment displays me as an innovator | Using the social enterprise platform in itself doesn’t make me innovative, but it is what I can produce with others over it. |
| - How far do I need to be from the ‘real action’? | One or two degrees away from the specific people involved | Doesn’t matter. |
| - Types of relationships | Emphasis on Bonding: “One of Us” | Emphasis on Bridging: “Across the org” |
| - Delivers value when… | You know the people involved | You can ask just about anyone |
| - Overhead of relationships | Need to get to know a number of people well: high overhead on maintaining relationships on a regular (daily, weekly, or monthly) basis | Need to know lots of people but don’t need to maintain relationships that regularly with many |
| - Consensus forming | Easy for common interests; possibly falls into groupthink | May be hard to do, even with sufficient consensus and communication tools |
Статията продължава с въпроса: Дали нашата компания е минала етапа на early adopters.... - тук в помощ идва internal social анализа - колко често хората взаимодействат помежду си, как работят в екип и пр....
В началото на статията авторът дава два примера/разликите/ за служители, които работят с/без помощта на social software.
Is Your Enterprise Socially-Networked Or Just Your Employees?
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